The mandate of Telefilm is to foster and promote the development of the Canadian audiovisual industry. Telefilm supports the work of Canadian content creators, encouraging them to produce high quality audiovisual materials with audience appeal and artistic merit. Also, Telefilm helps the industry create thousands of highly skilled jobs that benefit the industry and the next generation of talent.
Telefilm’s main objectives are to build audiences for Canadian audiovisual productions, to build industry capacity, and to be a responsible administrator. These objectives are aligned with Telefilm’s corporate plan and are discussed more fully in the section 2009-2010 Achievements.